#PROTIP from the desk of Jasleen Kals, internal writer for Kit.
10 Simple Tips for Building a Successful Facebook Community.
Facebook has become one of the most prominent promotional tools a business can use for brand building. Through active communication, a business can increase engagement among users on their Facebook business page. All businesses from mom and pop/brick and mortar companies to large conglomerates; utilizing a Facebook page will undoubtedly make a difference in your business. If you don’t already have a Facebook page for your business, I’ve included some helpful tips to get you started.
Outlined below are 10 things to look out for when building your business’s Facebook promotional campaign:
1. Create a profile in Facebook as a business page. Make sure you have an email address that is separate from your personal email address.
2. Build a list of who you want to invite to “like” your page. You can grab these people from your personal Facebook and/or through your email.
3. The pictures that you pick will be your visual voice. It will be the first impression given to Facebook users and should speak to your company’s overall brand. The two pictures to be included are:
a. Profile picture on top, left of your page
b. Background cover image
4. Make sure you take adequate time to thoughtfully fill in your “About” section. You want to convey what your business’s mission is in a concise yet powerful manner.
5. It is a must to include the link to your companies website on your Facebook page. If you don’t have a website you can get one through blog sites such as GoDaddy, Wordpress, Tumblr, and Blogspot.
6. Keep your posts consistent. Posts random in nature will look spammy and will turn Facebook users away from your page
7. You have the option to allow users to post on your page or not. This is really a personal choice.
8. Actively talk to the community you’ve built. Being engaged with your fans will show that you have a vested interest in them.
9. Keep your page fresh with updates. These will inherently be about your company; but remember that you are looking to build engagement, therefore, touching on subjects that your fans find important will only bring them back (hopefully with friends in tow).
10. Get Kit! It is one of the most innovative Facebook tools out there and will basically diminish the time you spend on monitoring traffic on your page. Seriously, check it out: http://www.calinnovates.org/kit-is-the-hot-new-toolbox-for-business-engagement/?doing_wp_cron=1383063710.2931001186370849609375.