North beach nights with @taylor_teresa (photo by @atsolomon)
#PROTIP by Leslie Tresher, Digital + Social Media Manager for Sons of Trade
If you’re responsible for the performance of a brand’s social media presence, you could be wasting your time.
My advice was passed down from a good friend and Six Sigma mentor. Six Sigma is a set of strategies and techniques for process improvement and problem solving, and can be applied to just about anything…including social media.
Although one of the most important benefits social media has given to businesses is the creation of a lifestyle and brand vibe, we can’t forget the true benefit that social media provides to companies: another opportunity to sell. The best piece of advice I have for someone trying to promote a brand or business via social media, has largely to do with the basic nature of Six Sigma practices…using metrics.
There is so much floating around on the internet – and at all times of the day. Posting every so often on Facebook or Twitter will only get you so far. To make sure that you’re not wasting your time, perform a little experiment. Keep track of what you’re posting, what time of day you’re posting, what type of post you’re making (product post, lifestyle post, customer discounts, event information, etc.), your reach, how many people clicked on your links, and any other KPI (Key Performance Indicators) that you feel are relevant to your brand. At the end of each week, look back to see how well certain posts performed. Try isolating different KPIs each week to see if you notice positive or negative trends in what you’re doing and how they relate to sales and conversions. If you notice a downtrend in sales and conversions in the same week that you only post only in the evenings, you may need to re-evaluate what time of day you’re making your posts.
I’ll try and find a photo for you later. If you don’t get one from me by the end of the day tomorrow, shoot me an email and I’ll try to find one. Wasn’t sure what you needed, so here are my social media handles…and those for Sons of Trade:
Personal, you can track Leslie down here:
@leslietresher (Twitter, Instagram)
and of course, follow Sons of Trade of here:
@sonsoftrade (twitter, Instagram)